1. Gains academic and practical knowledge about marketing communications; comprehending basic and critical approaches.

2. Gains an academic perspective as well as practitioner skills in Marketing Communications field in accordance with his/her education background and experiences.

3. Evaluates Marketing Communications concept in the context of different disciplines and approaches as culture, consumption and media relations.

4. Evaluates and criticises contemporary Marketing Communications trends considering theoretical and practical knowledge that are gained throughout the program.

5. Comprehends the interaction between Marketing Communications and the following concepts: globalization, ongoing developments in economy, politics, culture and technology.

6. Criticises the information of Marketing Communications and related fields; evaluates alternative views and able to make unique implications.

7. Achieves a scientific study that contributes to Marketing Communications field with a group work or indepently.

8. Prepares unique studies with proper data collection and evaluation methods. Conveys this study with effective oral and written skills.

9. Considers culturel and ethical values in academic and practical studies.

10. Establishes basis for future academic studies by gaining basic theoretical and practical knowledge about the field.

11. Assumed as a source, trains others with an academic view on the basis of gained both theoretical and practical knowledge in Marketing Communications fileld.

12. Becomes a competent practitioner on the basis of gained both theoretical and practical knowledge in Marketing Communications fileld.

13. Develops skills in handling consumption culture, globalization and postmodernism from a wide perspective and criticises these concepts on the basis of economic system, institutions and relations that makes marketing communications field required in terms of education and practice.

14. Comprehends the approaches and developing practitioner skills in brand communication strategies especially corporate/brand identity and image, perception and reputation management.

15. Uses internet and social media tools as marketing communication tools appropriate to target groups and occured needs.