The program that has been accepting students since 2008-2009 academic year, offers theoretical knowledge and project applications on such basic aspects of marketing like production and distribution as wells as communication, persuasion and prestige which are values that have gained a primordial importance in modern society.

Products and production and distribution processes have become similar to each other as a result of the easy accessibility of technology in today’s society. Practice of marketing communication is the main factor that determines the conditions of competition in this new environment. These practices cover activities directed in various segments like public relations, brand management and advertising. In this context, graduate program for marketing communication covers, besides basic courses on consumer culture, consumer behaviour, marketing communication and brand management, such topics from a wide range of fields as new trends in advertisng and marketing, international applications, campaign design, art, advertising and media. Graduate program for “Marketing Communication” graduate program in Maltepe University, which makes it possible for students to attend courses in other graduate programs aiming at meeting the expectations of students, who want to develop themselves both in academic and business life, by giving them the opportunity to determine  their own career programs.   

Graduate program for marketing give the students the opportunity to attend graduate programs either with or without thesis. Students of graduate programs, begin preparing their thesis after completing a total number of eight courses and seminars. Students of graduate programs wihout thesis on the other hand are graduated from the program by completing 10 courses and graduate projects. Students of the graduate programs for marketing communication with or without license are offered the opportunity to make a selection between the courses of Fall and Spring term. 

MISSION

Bring up individuals who are sufficiently endowed in terms of theoretical background of marketing communication and have a good command of actual practices in that field.

VISION

Bring up individuals who are capable of analysing the dynamics of the stakeholders and the changing world in the 21st century which is dominated by new communication technologies, and are able to direct the field of communication at the national and international level.