Vocational School

Public Relations and Publicity

About the Programme

The Public Relations and Publicity Program, which aims to turn theoretical knowledge into practical experiences, prepares students for the future with its educational staff with expert and industry experience. The program is organized in a sufficient manner to contribute to the human resource needs in the fields of Public Relations and Advertising to train the wanted communicators of the business world. In this context, our advisory boards include senior executives of the leading brands of the sector. Within the framework of the importance given to academia and industry cooperation, our students are gained work experience and joint academic publications are made with industry managers. Communicators who think, learn, apply and thus achieve success are preferred by the education they receive in our era, where the traditional business approach has changed and new customer-oriented trends are at the center.

Public Relations and Publicity Program associate degree education aims both to provide administrative skills and to train specialists in vocational training.

The program consists of main courses such as public relations, corporate communication, brand management, advertising, marketing, social responsibility, as well as elective courses related to business administration and social sciences, and culture, arts and science courses.

In the application process of the program, bilateral participation of students in education such as campaign preparation, media planning, advertising production and management, copywriting, marketing and communication skills is provided through theoretical knowledge-based practice lessons.

The aim of Maltepe University Vocational School Public Relations and Publicity Program is to educate individuals who are qualified in the light of scientific methods, equipped with professional knowledge, can carry responsibilities, easily find solutions to problems, have full confidence, have business ethics, are open to changes and developments, and are trained in the quality required by the industry and society.

Mission

To provide appropriate learning environment in order to raise individuals who can contribute to universal knowledge and culture in line with the needs of the age and with social responsibility awareness, to gain creative and innovative perspectives that can be a solution partner to the needs of the sector, to train specialists in the field of Public Relations and Advertising.

Vision

Based on our university's principle of “free in thought, modern in education, universal in science”, to have a voice in the national and international platform with the understanding of continuous learning-renewal, to influence the global dynamics of Communication Sciences and to train Public Relations experts who will shape the future of the world with their visionary perspectives.

Why Should I Choose This Program?

• I can be a qualified employee preferred by the business world on the road to ideals.

• I can have the opportunity to receive education from an academic staff who is experienced, devotes time to students, and shares their knowledge and experience.

• I can have the necessary infrastructure for my profession.

• I can be equipped to meet the conditions and needs of the society we live in.

• I can have an internationally valid diploma.

• I can graduate from a program that will contribute to my being an individual who is questioning, producing, and who has advanced communication and analytical thinking skills.

• Graduates of Maltepe University are privileged with their diplomas. All our graduates are entitled to receive the Diploma Supplement and Diploma Supplement Label. Diploma Supplement, a document issued in cooperation with the European Commission, the Council of Europe and UNESCO / CEPES, and in addition to a higher education diploma, using official languages of the European Union (preferably English); It serves the purposes of achieving academic and professional recognition of the acquired knowledge, skills and competencies at the international level and strengthening resilience.

What are the Internship Opportunities?

Our students can do internships at corporate companies, public relations and advertising agencies, media organizations, private institutions such as airports and public institutions. Many of our students have received job offers from their institutions.

Where Can I Work After Graduation?

Our students will have the opportunity to work in public relations and publicity units of public institutions and organizations, private companies, non-governmental organizations, corporate communication departments, press and public relations offices, advertising, marketing and sales departments after graduation.

Which Departments Can I Pass with the Vertical Transfer Exam (DGS)? *