AdForce 2024 Event was held at our Faculty.

The ADforce event, organized annually by the Advertising Foundation and one of our faculty members Assoc. Prof. Ezgi Eyüboğlu, was held on November 28, 2024 this year. The guest of the event this year was Publics Groupe Strategy Leader Zeynep Bortaçina Yener. Our guest gave information to the faculty students about how the advertising and campaign processes she developed by giving examples from her education and career life.  Zeynep Bortaçina Yener also talked about the sources that can be inspired in advertising and campaign processes and gave examples from the website www.deckofbrilliance.com that can inspire new ideas. In the second part of the event, Flormar brand representatives presented briefs and guided the students' work on developing sample communication strategies to attract customers to the stores. The three most popular strategy ideas among the strategies presented by the students participating in the event were selected and various gifts were given to the students. We would like to thank our guests and students who participated in the ADforce event.